QRorschach

Quick Response Code’s journal, October 17th, 2010. 1:23 PM.

Smart phone in alley this morning, thumb prints on a cracked touch screen. This city is afraid of me. All cities are, thanks to small-minded advertising agencies. They see me on storefronts, on busses, on direct mailers. I have looked down on tech-savvy American consumers. I have seen their true face. They stare back at me with their listless cow eyes.

Some of them think I’m a Magic Eye. Or some kind of weird Korean writing. Even if they wanted to understand, could understand, their only reward would be the same lousy URL link at the bottom of the ad. If only they knew the limitless possibilities housed within my elegant ballet of pixels. Black and white. Never gray. Never mixing. Never compromising. Beautiful. But ads don’t use me as a tool for connecting people. Right now I’m just a pop culture joke.

I heard a joke once. Man goes to advertising exec. Says he doesn’t know how to interact with his customers. Says his advertising campaign is sterile and unwelcoming. Says he feels alone in a technology-driven market. Exec says, “Treatment is simple. Your customers are dependant on technology. Use that to your advantage. Slap a QR code on your billboard. That should pick up sales.” Man bursts into tears. Says, “But I’m Calvin Klein… my billboard is a QR code.”

Good joke. Everybody laughs. Roll on snare drum. Curtains.

First people build retail stores. Then people build Internet. Two sides of a coin. Problem is, you can’t see both sides at once. Or are we trying to solve a problem that doesn’t exist? How to foster interest beyond a marketing promotion? How to connect Amazon jockeys in their basements with cosmopolitan window shoppers on the street?

But the streets are only commercial gutters. And those gutters are full of ads that don’t understand their target audiences. And when the drains finally scab over, all the demographics will drown. The accumulated filth of all their trending and elitism will foam up about their waists and all the retailers and consumers will look up and shout “Engage us!”

And I’ll look down and whisper “No.”

ΒΆ QRorschach at 604Republic